Ajay Bhalothia
Director
Production and Partnerships
About
A tale of excellence since 2005
A vertically integrated basmati exporter supplying Europe's leading rice brands, built on direct relationships with 2,500+ contract farmers across 15,000+ acres.
Our story
From farmland to global markets
Founded in 2005, Fortune Rice has built deep, direct relationships with farmers to produce basmati that meets EU food safety standards. Through contract farming with 2,500+ farmers across 15,000+ acres in 250 villages, we control the entire process from cultivation to harvest. We exported around 50,000 MT of EU-compliant basmati in FY 2024-25, supplying established European customers including brands within the Ebro Group.
Vision
A consistent and reliable supplier of pure Indian basmati
Our vision is to be the most dependable basmati partner an international buyer can have: consistent quality, lots you can plan around, and documentation that stands up to any audit. We hold ourselves to the standards of the most demanding export markets.
Mission
Celebrating the natural essence of basmati rice
We celebrate the unique natural essence of basmati rice cultivated in the farmlands of India. Our deep association with farmers drives us to deliver pure and aromatic Indian basmati to customers across the globe.
Leadership
Meet our team
Dinesh Choudhary
Director
Operations and Finance
Arun Kumar
Procurement Operations
Procurement and mandi operations
Dr. Aakash Bhalothia
Science and Strategy
Extension and sustainability programs
Facilities
Infrastructure across India
Private agriculture market
Government-approved mandi yard in Uttar Pradesh for direct farmer procurement and quality-controlled paddy purchasing.
Processing facility I
State-of-the-art rice processing plant in Uttar Pradesh handling cleaning, grading, sorting, polishing, and packaging.
Processing facility II
Additional processing capacity in Central India to support growing export volumes.
Warehouses
Privately owned warehouses at Kandla Port, Gujarat for efficient export logistics and storage.
Export customers
Trusted by Europe's leading rice brands
We already supply some of Europe's most established rice importers and retail brands, including names within the Ebro Group.
Ebro Group
Tilda
Riso Scotti
Herba Ricemills
S&B Herba Foods
Vivien Paille
Partners
Working with the best in the field
We collaborate with leading input companies and research institutions to keep our crop science and sustainability ahead of the standard.
Bayer CropScience
Rallis India (Tata)
CarbonFarm
Jain Irrigation
ICAR-IARI
2005Exporting Since
2,500+Contract Farmers
15,000+Acres Cultivated
50,000 MTExported, FY 2024-25
See how our integrated model gives buyers consistent quality and full traceability.